Budweiser announces the launch of its summer campaign – ‘Brewed The Hard Way’ (BTHW). BTHW attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition and authenticity.
Brewed since 1876, Budweiser aims to connect its incredible brewing story with those of passionate people around the world who share the same appreciation for their craft. The campaign pays tribute to success stories of personalities like ace fashion designer, Masaba Gupta, Indian football star, Robin Singh and India’s leading EDM artist Sahej Bakshi a.k.a Dualist Inquiry.
Celebrating this passion, Budweiser brings its own music property MADE Stage – where the brand celebrates artists who are truly “BTHW” and embody the same values of Freedom, Ambition and Authenticity. In its 1st edition in Mumbai this year on 2nd of July, MADE Stage brings together a never seen before collaboration between Dualist Inquiry, Madboy Mink and Kohra that is sure to enthrall the audience.
Budweiser’s commitment to celebrate artists who are “BTHW” is further demonstrated through one of the world’s biggest electronic music festivals Tomorrowland Unite. With an interesting line up of Indian DJ’s and live streaming from Belgium, this event will bring in the best of both worlds. Budweiser is also awarding some consumers who are truly “BTHW” with a chance to witness this event live in Belgium where the world’s best DJ’s perform.
Saluting upcoming talent who are “BTHW” and giving them a platform to showcase their talent to a larger audience, Budweiser offers an invaluable opportunity via its office outreach program called ‘Budweiser Unknown’. This program would be executed across multiple offices in Delhi+ NCR, Mumbai, Bengaluru and Hyderabad. The “BTHW” campaign will further see extensive on-ground promotion in key outlets and heavy promotion on digital platforms.