Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Guinness is hoping its global might will help penetrate the hard to win over South Korean market as it launches a new ‘category transforming’ campaign #TasteofBlack. The bulk of the beer market in South Korea is currently dominated by local lagers, something the Diageo-owned brand is hoping the campaign will turnaround. With a focus on […]
As part of its Halloween season push, Dos Equis recently released two new commercials: “The Most Interesting Man in the World on Masquerade Parties and The Most Interesting Man in the World on Vampires,” both inspiring you to take the opportunity to unmask a world of intrigue. The TV spots are part of the brand’s […]
Jose Cuervo is taking Los Angeles fans for a ride through rock n’ roll history on the ‘Tequila Sunrise Bus Tour,’ a rolling party to The Rolling Stones‘ most iconic gigs, to celebrate the tequila brand’s new limited edition ‘The Rolling Stones Tour Pick’ tequila offerings. Forty lucky local groupies will get a taste of […]
Who would have thought the artichoke could garner such interest in the US cocktail community? As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof. Double the intensity and proof of original Cynar, the […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
For nearly 200 years the driving force behind the world’s leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye […]
Mendoza Films have completed a highly collaborative project for Amstel, in which directorial duo David Wynn-Jones and David Alcalde combine their expertise to create the story of how their Oro brand beer is made. Devised by Publips and produced through Barcelona’s The Gang, ‘The Journey’ raises the profile of the premium beer following its recent […]