Dos Equis is saying #AdiosAmigo to ‘The Most Interesting Man in the World,’ as he heads on a one-way ‘Mission to Mars.’ The new spot, created by Havas Worldwide, will be the last commercial featuring actor Jonathan Goldsmith as ‘The Most Interesting Man in the World.’ The full 60 second spot will exclusively air March […]
Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini. The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]
In an age when we can communicate almost every thought, emotion or action through tiny emoji, the brewers of Guinness have a question: What about dark beer? That’s why Guinness & Co. published this open letter calling on dark beer lovers to join the fight to bring a dark beer emoji to the world’s keyboards. […]
After a year in the making, Southpaw has announced the launch of 3 Ginger Monkeys – an innovative new beer that has been brewed, branded and brought to market by the agency’s winning #GreatSouthpawBrew team. 3 Ginger Monkeys is one of the first entrepreneurial projects to come out of Southpaw’s new start up platform, Southpaw […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
After the successful launch of two category-breaking products in the form of Lick Pier Ginger Beer and Fog City Red Sangria, the team at East 9th Brewing is about to drop your next favourite drink that only the future you has tried. The brand ‘Future Memoirs Of A Root Beer’ is set to introduce Australian […]
Lion is launching a campaign via Integer for its new low alcohol beer, Hahn Ultra, which is set to bring new interest into the low alcohol category in Australia. The creative focuses on the key product benefit of Hahn Ultra containing just 0.2 standard drinks (per 330ml bottle) with the tagline ‘The 0.2 Advantage’. Ben […]
Van Basten in ‘88, Brolin in ‘92, Shearer in ‘96, Zlatan in 2012 – UEFA EURO tournaments have delivered probably some of the best ever moments of footballing history. Now with just 100 days to go until kick-off of UEFA EURO 2016, Carlsberg, the Official Beer of the Tournament has teamed up with the football […]