A new event by Whiskey Affair is making a debut in London in November 2015. A lively and fun night out for any fans of whisky who may discover new brands, drinks and favourites along the way. Split into four sections: scotch, bourbon, whisky and whisky cocktails, there is something for all levels of knowledge […]
Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]
Glenfiddich released a new expression to its permanent portfolio: Glenfiddich 14 Year Old. Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisky, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch […]
The Jack Daniel Distillery announces the upcoming US-wide release of Jack Daniel’s Sinatra Century, the brand’s latest collaboration with the Sinatra Family to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel’s family to commemorate Jack and Frank’s special friendship. As a […]
ButterflyCannon has redesigned the packaging for Glenmorangie Signet. This iconic single malt draws upon 170 years of wisdom and craft to create a velvety smooth, rich and complex whisky. Glenmorangie Signet is a multi-award winning expression in the Glenmorangie range of single malts. The challenge was to effectively communicate Signet’s unique provenance and product story […]
AB InBev, the world’s leading brewer, has released insights from research looking at the appeal of beer among women in the UK. The research reveals that women over the age of 25 now make up one in six (16%) of all beer purchases – the highest it has been in the past five years. Women […]
In celebration of its launch of the new Joy Will Take You Further campaign, the largest global campaign for Johnnie Walker to date, the whisky brand last night hosted an exclusive event at the New York City headquarters of The Explorers Club, the world-famous non-profit organization. The evening featured household names, renowned explorers and the […]
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life. The partnership is a […]
Customers in Spain can now fancy up their dining experience at Burger King with this specially brewed ‘Whopper Wine’. In celebration of its 40th year anniversary since the fast food chain opened its first store in Madrid in 1975, La Despensa, creative agency for the fast food giants has decided to create a unique wine […]
Campari, the iconic red Italian bittersweet apéritif, revealed Hollywood actress and entrepreneur Kate Hudson as the star of its 2016 Calendar, with the full unveil taking place on 18th November. The BitterSweet Campaign theme for the 2016 Campari Calendar is multi-faceted: first, it is inspired by the instantly recognisable iconography of a presidential election, using […]