Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with a special ‘You’re Lovely’ label to coincide with an eight week Facebook promotion, which runs from 29 February, just in time for Mother’s Day.
The ‘You’re Lovely’ label gives details on how people can nominate someone they think is lovely and post the reason why. Five names will be picked each week to win a prize ranging from a spa day, clothing vouchers, chocolates, jewellery, luxury food hampers, personalised Emma Bridgewater mugs and of course bottles of ‘You’re Lovely’ Pressé bottles.
Pev Manners, MD of Belvoir Fruit Farms, says: “The You’re Lovely bottles will launch in time for Mother’s Day and we think they make a lovely, quirky gift that tells your mum how you feel. With the soft drinks category becoming so competitive it’s important to do something to stand out on shelf and we believe that these labels, with the added incentive of the facebook promotion, will give our Elderflower Pressé a point of difference that we hope will not only appeal to existing consumers but encourage new consumers to try it.”
Belvoir’s ‘You’re Lovely’ bottles will be available in all major supermarkets, as well as on their website, from Monday 29 February. A 75cl bottle will cost from around £2.39 upwards.