Campari, the iconic red Italian bittersweet apéritif, revealed Hollywood actress and entrepreneur Kate Hudson as the star of its 2016 Calendar, with the full unveil taking place on 18th November. The BitterSweet Campaign theme for the 2016 Campari Calendar is multi-faceted: first, it is inspired by the instantly recognisable iconography of a presidential election, using […]
Premium drinks producer, Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog. Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir is urging its consumers to do what many might have done as children and collect bottle tops. With a nod to the classic Blue Peter milk bottle top campaigns, […]
Carlsberg launched the “Cheers to Green Ideas” competition in partnership with Copenhagen-based Think Tank, Sustainia. Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable. The ideas provided must help Carlsberg improve the environmental impact of […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
The UK’s first national conference for craft distillers heads up a month of important trade events taking place in Perthshire, expected to significantly boost the food and drink sector locally and across Scotland. On 5-6 October 2015, The UK Craft Distillers’ Conference, which is run by the Scottish Craft Distillers Association (SCDA), will take place […]
The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder’s Reserve, a new, permanent benchmark expression in the brand’s core range. Founder’s Reserve is the ultimate tribute to George Smith’s original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. […]
‘Pay to play’ in digital is the normal for many marketers but Jack Daniel’s upcoming efforts will blend CRM and social media to try and lift its organic reach among younger drinkers. The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and […]
It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks. Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’s beer, to make the process more playful and exciting. The beer bottles are covered with a unique aluminum canvas, allowing drinkers to […]
Anheuser-Busch announced it will acquire Los Angeles-based Golden Road Brewing. The deal will enable Golden Road to bring more of its fresh, canned beer to the brewery’s local market and to introduce its unique hop-forward beers to more consumers. The partnership will build on Golden Road’s commitment, since 2011, to bring fresh beer to the market […]
Stella Artois raised its iconic chalice to the season’s most memorable hosting moments in a “Bon Voyage to Summer” soiree hosted by actress, author and entrepreneur Shay Mitchell in New York City. Inspired by the best of summer, from delicious light bites and summer-summation décor, to Shay’s own personal repertoire of hosting tips – and […]