Diageo –the global leader in beverage alcohol – and Sean Combs unveil a newly-expanded portfolio from the luxury brand, Deleon Tequila, that brings the extraordinary product to a broader group of consumers through new Platinum and Reposado variants, starting at $60 MSRP. This launch marks the first release from the Diageo and Combs Wine & Spirits […]
The makers of CIROC Ultra Premium and Sean “Diddy” Combs invite consumers to “Step Into The Circle.” The positioning of this new CIROC campaign is an evolution from the widely popular “Luck Be A Lady” commercial. It highlights the importance of celebrating life achievements with those closest to you. CIROC’s previous platform, “Luck Be A Lady,” provided glimpses into […]
For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]
Unibroue, one of the most highly awarded breweries in North America, with world-renowned brands including La Fin du Monde, Blanche de Chambly, 17 Grande Réserve, Terrible and Maudite, is proud to introduce its latest seasonal release, Éphémère Canneberge, a unique beer enhanced with the refreshing tartness of ripe cranberries. As its name suggests, Éphémère is […]
Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]
Heineken, the world’s leading international brewer, launched a collaborative poncho/shirt hybrid with Los Angeles based fashion brand RTH as part of the 2014 #Heineken100 program. Now in its fifth year, the #Heineken100 program partners with imaginative designers to create a series of coveted custom lifestyle products, not available at retail, and shares them with 100 […]
For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]
Glenfiddich reveals ‘The Original’ whisky. A unique expression inspired by the 1963 Straight Malt, the first ever single malt to be actively marketed internationally, effectively establishing the entire single malt category we know today. A reproduction of the original Glenfiddich Straight Malt, this release is an exclusive addition to the family run distiller’s collection of […]
Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston […]