Inedit Damm, the legendary beer of Spain, which was created specifically to be paired with any dish, is bringing its new personal-size 11.2 oz. bottle to the US. Created in 2008 through collaboration between the world-renowned chef Ferran Adrià , award-winning elBulli sommeliers Ferran Centelles and David Seijas and Estrella Damm brewmasters, who believed in […]
Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
JWT London recently launched a new campaign for Heineken-owned Hungarian beer brand Arany Fácán, with the films directed by Bare Films’ Steve Green. Post-production for the project was carried out at Gramercy Park Studios by Colourist Ben Rogers, Flame Artist Esther Berglund and Sound Designer Toby Griffin. Constructed around the tagline ‘This Is Me’, the […]
Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Beer brand Carlsberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. It is he first standalone campaign for Export in a decade and has been designed to accentuate the pilsner’s “winning taste”. Carlsberg said the £14m campaign, called ‘Trust Your Taste Buds’, was formed on the back […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. “We have […]
Heineken Light, two-time award winner of the World Beer Championships, is so confident it’s the best tasting light beer you’ve ever tasted, that Heineken is offering a money back guarantee. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host […]
The 4 Pines Brewing Co.’s ‘Bastard Children of the British Empire’ is 200 years of Pale Ale history in a box as told through six very special ales, with each bottle telling the next chapter in the adventure of Pale Ale. The ‘Story of Pale Ale’ box tells the true story of the illegitimate offspring […]
In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]
MEDEA, the ultra-premium vodka with the world’s only customizable LED message band built onto the bottle, is pleased to announce the launch of its new Bluetooth technology on all MEDEA Vodka bottles beginning June 2015. This new technology will be showcased at the Nightclub & Bar Convention & Trade Show in Las Vegas on March 31 and […]