Dewar’s, blended scotch whisky, is proud to announce an extension of the Dewar’s ‘Live True’ campaign with the launch of “Dewar’s Profiles,” a digital version of the brand’s successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact […]
Don’t believe everything that trends. The Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand […]
To celebrate the launch of Baileys Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Irish Cream collection, we’re taking over Miami’s Mary Brickell Village on November 26th with the popular Stylish Shots on the Go event. Baileys will be helping women get camera-ready for the famous Thanksgiving Eve bar scene so that […]
Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, the Official Beer Sponsor of the NFL will create the ultimate #UpForWhatever experience at Super Bowl XLIX: Bud Light House of Whatever. As a continuation of the brand’s “Perfect Beer for Whatever Happens” […]
Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. […]
The exciting finale of a unique collaboration between Grey Goose Le Melon flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before […]
Diageo –the global leader in beverage alcohol – and Sean Combs unveil a newly-expanded portfolio from the luxury brand, Deleon Tequila, that brings the extraordinary product to a broader group of consumers through new Platinum and Reposado variants, starting at $60 MSRP. This launch marks the first release from the Diageo and Combs Wine & Spirits […]
The makers of CIROC Ultra Premium and Sean “Diddy” Combs invite consumers to “Step Into The Circle.” The positioning of this new CIROC campaign is an evolution from the widely popular “Luck Be A Lady” commercial. It highlights the importance of celebrating life achievements with those closest to you. CIROC’s previous platform, “Luck Be A Lady,” provided glimpses into […]
For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]
More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]