Mexican studio Factor Tres has created a simple but clever bottle design for Jaker Beer—playing on the brand name’s similarity with the word “joker”, the resulting packaging is inspired by playing cards. The star of this design is its brilliant logotype, which is an ambigram—spelling out “Jaker” in a stylized type, this logo would read […]
[fvplayer src=”http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-FL59342-20140627-1.mp4″] It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning Bacardí rum to market. At every step along the way, sustainability is a key part of the equation – from trees that […]
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign. Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge. This fun, interactive campaign was created to celebrate Canada Day on 1 […]
In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, Bacardí rum has announced its Bacardí Untameable Fan contest, whereby football fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing […]
‘Not for hipsters’—this seems to be the message that South African brewery Garagista Beer Co. is sending to the world. To convey their ‘disdain’ for the ironic, the brand has created a series of humorous ‘anti-hipster’ print ads that pokes fun at them and their lifestyle.
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Arguably the rarest job in the real ale industry is being advertised for the first time this century by a North Yorkshire brewery. Masham-based T&R Theakston Ltd, which still makes traditional oak casks to store and transport its famous ales, is looking to recruit an apprentice cooper to learn the highly-skilled and ancient trade of […]
Friends Fun Wine, The New Lifestyle Drink, continues to pioneer the “Fun Wine” category with the introduction of two new additions to its growing collection of low-alcohol, low calorie wines. Easy-to-drink Wine In A Can, Friends Fun Wine is combining the world’s most popular Day Drink with the world’s most popular Night Drink, creating the world’s […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]
Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]