With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]
Absolut officially unveiled its latest Art Bar installation, known as “Night Court,” produced in collaboration with artist Ry Rocklen. A center of nightlife and entertainment for attendees of Art Basel in Miami Beach, Night Court is the most recent and most extensive manifestation of Rocklen’s “Trophy Modern” collection, and features furnishings including a bar, bleachers, […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
Winebotas, a Chicago based company, launches a new website and presents their new collection with product upgrades and new striking designs. After a succesful launch at the beginnnig of 2011 where more than twenty modern design and lifestyle publications –including Details magazine and Cool Hunting– featured the Winebota, this traditional product from Spain quickly became […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]
A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
Pinnacle Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, have introduced a first-ever irresistible indulgence with Pinnacle Cinnabon Vodka. The latest creation from Beam Inc. fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka’s award-winning vodka to deliver the ultimate indulgent […]