http://www.youtube.com/watch?v=ArIWEM2znO8 Proximo spirits has launched a global campaign to promote its 1800 Silver Tequila brand. Devised by VIA Agency, the campaign is based on the premise that the premium tequila landscape is too cluttered with style and flash and too little substance. Three 60-second and one 15-second spots starring Ray Liotta have been created, suggesting […]
Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]
Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]
Australian wine brand, Jacob’s Creek, has launched a smartphone app to give customers rewards if they scan their shopping receipts. Entitled the “Premium Drinks App”, Jacob’s Creek said the promotion has been designed to revolutionise the way in which customers can redeem promotional offers on the go, whatever their location. “The launch of the Premium […]
Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]
Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. http://www.youtube.com/watch?v=E39fvn6O0JA#t=51 The media buy, a first for the […]
Each year Rhuby Liqueur holds a female cocktail competition called Pink Your Drink to support women in the industry and breast cancer awareness. The competition was founded by Ylva Binder and introduced in 2012 at the London Cocktail week and this year Rhuby Liqueur held it in Stockholm Sweden. During the month of October the Liqueur brand organized […]
NOW TV and Carling are celebrating their partnership offering free Sky Sports Day Passes on special packs of Carling by challenging football fans round the country to come up with their best football banter in order to win prizes. The people who come up with the best tweets using the hashtag #FootballBanter can win a […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Washington State Wine launched The Recommendeuer, a national marketing campaign featuring an iPad app that pairs wine with a healthy dose of humor and offers an in-depth, interactive regional wine education. Best known for his improvisational performances in “Whose Line is It Anyway?” actor and comedian Greg Proops dons a plaid suit and grabs a […]