Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors. Throughout Strongbow’s history, the brand has remained committed to […]
It takes time – in some cases, many years – for Bacardi rum to mellow and come of age. It’s the length of time the rum spends in American white oak barrels that determines the spirit’s richness, aroma and smoothness. When the rum is ready, and it’s time to retire the barrels – usually after approximately […]
Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, revealed the next components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One. Centered […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
Brand design agency ButterflyCannon, were tasked with redesigning the Hennessy Very Special packaging. The challenge was that the new design had to appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand. Designing with the […]
Developed by Kevin Boyer and Philip James, the “Miracle Machine” will enable users to turn water into wine—with the help of a few ingredients. Priced at US$499, this machine is still being developed as the makers are sourcing for funds. It will be paired with an app that is compatible for iOS and Android devices, […]
Woodford Reserve, the “Official Bourbon of the Kentucky Derby” is honoring this year’s Run for the Roses with the release of its 2014 Kentucky Derby commemorative bottle. This year’s limited-edition Woodford Reserve Kentucky Derby bottle features the artwork of local Louisville artist David O. Schuster. Schuster’s image on the bottle is entitled “The 4th Turn” and […]
Bacardi Limited announced that it has pioneered a new auditing method that accurately measures performance and progress against key environmental sustainability objectives. Called BEST – Bacardi Environmental Sustainability Tracking – the new system represents an innovative best practice in assessing a variety of metrics typically included in sustainability initiatives. Bacardi Limited, the world’s largest privately […]
Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]
Jagermeister launches its first-ever mobile app that cures the Fear of Missing Out syndrome (FOMO) many people experience when they are unable to participate in a night out with friends. Millennials across the country have active social lives, and they enjoy sharing their experiences with their vast digital networks. Jagermeister, the 7th largest premium spirit […]