Sidney Frank Importing Co., a leader in ultra premium spirits, is proud to introduce Suzaku premium sake to the House of Gekkeikan. Suzaku, meaning “guardian of the South,” refers to the mythological Japanese name for the Vermillion bird and is the first-ever Junmai Ginjo-Shu or “Ginjo” to be introduced to Gekkeikan’s portfolio in the U.S. […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]
http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]
Batemans, the family brewer based in Lincolnshire, is celebrating its 140th anniversary by launching new branding using the strapline ‘Craft Brewers Since 1874’, alongside a selection of exciting new product launches, including Bohemian Brews and Biscuit Barrel Beers. The new product branding boasts a more contemporary design, with a strapline that highlights the heritage and […]
19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
http://www.youtube.com/watch?v=sSKTi3dtpzw Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. On the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices […]
Moscow’s first-ever ice terrace with a bar has opened at the Reka Moscow restaurant in the heart of Russia’s capital. Almost twenty tons of pure Siberian ice was used for the creation of the 120 square meter area which can seat up to 80 people. Here, fashionable Muscovites will be able to drink their favorite […]
http://www.youtube.com/watch?v=VteDp3IK-60#t=0 The Bell’s whisky company and South African creative agency King James, has a new ad that promotes its product by telling a heartwarming story. Directed by Greg Gray of Velocity films, this spot shows a man choosing to learn to read as he wants to read the book his son has just published. In […]