Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

http://www.youtube.com/watch?v=8Vv_M2jBDf4 It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is […]

Jack Daniel’s Brings Special Edition Frank Sinatra Whiskey to Canada

Jack Daniel’s Brings Special Edition Frank Sinatra Whiskey to Canada

The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the Canadian launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century. The barrels used […]

A New Look For Turkish Beer Brand Efes

A New Look For Turkish Beer Brand Efes

Turkish beer brand Efes is rolling out a new look, which aims to ‘reassert its position as the market leader’. Efes is the most popular beer brand in Turkey, and also marketed in more than 80 countries around the world. The brand is owned by Anadolu Efes, Europe’s fifth largest brewer. The new look has […]

Chalone Vineyard Releases New Gavilan Wines

Chalone Vineyard Releases New Gavilan Wines

Chalone Vineyard announces the first commercial release in more than a decade of its popular Gavilan wine brand. The new Pinot Noir and Chardonnay, both from the superb 2012 vintage, are available at fine restaurants and wine shops around the country. According to Winemaker Robert Cook, “Long-time fans of Chalone Vineyard will be excited to […]

Heineken & Neighborhood Collaborate for 2013 #Heineken100 Program

Heineken & Neighborhood Collaborate for 2013 #Heineken100 Program

Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]

Moët & Chandon Focuses on Novelty with a Champagne Vending Machine

Moët & Chandon Focuses on Novelty with a Champagne Vending Machine

French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting its bottles behind glass in a vending machine. The vending machine is part of the holiday gift section at British department store Selfridges, and dispenses mini bottles of Moët & Chandon. By putting its product in such an ordinary […]

Bacardí Rum & BETC Unleashes “Untameable” Attitude Worldwide

Bacardí Rum & BETC Unleashes “Untameable” Attitude Worldwide

Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]

Tequila el Jimador Revamps It’s Bottle

Tequila el Jimador Revamps It’s Bottle

Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]