Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner. The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches. Aperol’s signature drink […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and […]
Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations. The new mobile-optimised site will seek to “immerse fans in the world of Absolut with fresh content focusing on cocktail culture and creative executions”, according to the vodka brand’s owner Pernod Ricard. Localised […]
The brewers at Samuel Adams are ushering in the new year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s popular seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style […]
Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’ The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced […]
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community College’s decision to launch a two-year degree program in “Brewing, Distillation and Fermentation” last year seems to make a lot of sense. The program aims to produce a ready pool of skilled workers for the rapidly growing craft beer industry—according […]