CAMUS Presents a New Design for its Rarissimes Range

CAMUS Presents a New Design for its Rarissimes Range

A timeless style, high-quality materials, pure-lined packaging… the new Rarissimes design clearly reflects CAMUS iconic brand identity, which has been revisited on the occasion of 150th anniversary. Aspiring ever more to resemble the Cognac within, the wooden presentation case features a copper and oak finish, in a refined tribute to Nature and to the craftsmen […]

Newcastle Taps Stars to Feature in the Greatest Big Game Ad Never Made

Newcastle Taps Stars to Feature in the Greatest Big Game Ad Never Made

http://www.youtube.com/watch?v=9g9wXBkdWEg Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance […]

The East is Red as Chinese Wine Consumers Take Word Lead

The East is Red as Chinese Wine Consumers Take Word Lead

China has become the world’s biggest red wine consuming nation reveals new data published in the run up to the Vinexpo Asia-Pacific wine and spirits exhibition to be held in Hong Kong on May 27-29 this year. The disclosure knocks France and Italy – previous leaders – into second and third places for the consumption […]

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]

Belvoir Fruit Farms Helps Lighten up January

Belvoir Fruit Farms Helps Lighten up January

Premium soft drinks producer Belvoir Fruit Farms is extending the brand with a lighter version of its Elderflower Pressé. With 30 per cent less sugar; the Elderflower Pressé Light is more delicate in taste than the original pressé but with the same heady, floral aromas of freshly picked Elderflower, tangy citrus from pressed lemon juice […]

Cerveceria Mexicana Brewery Expands to Meet Demand for Its Mexican Beer

Cerveceria Mexicana Brewery Expands to Meet Demand for Its Mexican Beer

Drinks Americas, the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, announced that the third largest brewery in Mexico, Cerveceria Mexicana, the brewery that produces its leading premium authentic Mexican beers, is expanding its facility to accommodate growing demand in the U.S. and abroad. Located in the […]

Newcastle Brown Ale Lampoon Super Bowl with ‘Mega Huge Football Game’ Ad

Newcastle Brown Ale Lampoon Super Bowl with ‘Mega Huge Football Game’ Ad

Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]

Karmarama Creates Craft Beer Brand to Raise Money for Cancer Charity

Karmarama Creates Craft Beer Brand to Raise Money for Cancer Charity

A group of seven creatives from the London-based ad agency Karmarama have found an awesome and unconventional way to contribute to the fight against prostate cancer. Inspired by their passion for craft beer, they have established Two Fingers Brewing Co. and created “Aurelio”, a non-profit craft beer—all profits from its sales will go to Prostate […]

Bud Light Platinum Announces EDM Campaign Featuring Zedd

Bud Light Platinum Announces EDM Campaign Featuring Zedd

Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]