As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
Wine Condom, #9 on Kicktraqs’ “Top 25 Hot List” for products to watch, is the mother-son brainchild of 20 year-old Mitch Strahan & his stand-up comedian, single mom, Laura Bartlett. “They say necessity is the mother of all invention,” laughs Bartlett. “In the case of Wine Condom – it just took a sense of humor!” […]
Saturday night saw the sale of a stunning rare 6 liter “Imperiale” version of the highly sought after Macallan M – the world’s most sophisticated single malt whisky, contained within a beautifully designed and meticulously crafted crystal decanter, for US $628,000 at Sotheby’s in Hong Kong. M represents a masterpiece created from the collaboration between […]
Proximo recently announced the launch of TINCUP American Whisky. Created by distilling legend Jess Graber, founder of Stranahan’s Colorado Whiskey, TINCUP is made from a unique blend of corn, rye and malt. Aged in new charred American white oak barrels, it is bottled at 84 proof in Colorado using pure Rocky Mountain water. On the […]
Crown Royal made an extraordinary craft addition to its product line with the introduction of Crown Royal XO, an ultra-premium blended Canadian whisky, handcrafted by Crown Royal Master Blender Andrew MacKay. The unique blend of more than 50 of Crown Royal’s finest whiskies is finished in cognac casks from the French Limousin Forest, resulting in […]
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly […]
Anna de Codorníu, Spain’s leading sparkling wine, has an irresistible new look for its popular Brut and Brut Rosé labels – as well as an inviting message for wine lovers: What are you Celebrating? Reminding us that every day is cause for celebration, Anna’s chic packaging design launches nationally this month and reflects the brand’s […]
Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest […]
http://www.youtube.com/watch?v=Wts7H7P4HVs&feature=youtu.be Busch, long known as the beer for those who are “earning it,” launched “Busch Heroes,” a new cross-platform campaign that celebrates everyday people who work hard at their jobs and in their communities. The campaign centers on eight Busch Heroes, a collection of men and women who are local role models that will be […]
http://www.youtube.com/watch?v=B-3sVWOxuXc Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in […]