http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
http://www.youtube.com/watch?v=sSKTi3dtpzw Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. On the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices […]
Moscow’s first-ever ice terrace with a bar has opened at the Reka Moscow restaurant in the heart of Russia’s capital. Almost twenty tons of pure Siberian ice was used for the creation of the 120 square meter area which can seat up to 80 people. Here, fashionable Muscovites will be able to drink their favorite […]
http://www.youtube.com/watch?v=VteDp3IK-60#t=0 The Bell’s whisky company and South African creative agency King James, has a new ad that promotes its product by telling a heartwarming story. Directed by Greg Gray of Velocity films, this spot shows a man choosing to learn to read as he wants to read the book his son has just published. In […]
To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]
A fusion of super premium vodka distilled five times with tropical and wild berry flavors, KINKY Blue provides a fun new drink option for consumers. The highly anticipated release of KINKY Blue follows the successful 2011 launch of the brand’s flagship product, KINKY Liqueur — one of the hottest spirit brands in America, which blends […]
http://www.youtube.com/watch?v=MC_35SsHANM Jim Beam and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. Make History […]
Having already contributed over £17,000 to Fairtrade projects in South Africa since 2008, Virgin Wines, the major UK wine retailer, has confirmed the next stage of its ongoing participation in the Fairhills Fairtrade Project – the largest Fairtrade wine project in the world. The business will donate funds from the sale of its Fairtrade wines […]
http://www.youtube.com/watch?v=uQB7QRyF4p4#t=0 Beer brand Budweiser has released an adorable advertisement for this year’s Super Bowl, and it will definitely warm the cockles of your heart. Titled ‘Puppy Love’, the minute-long ad shows the loving friendship between the iconic Clydesdales horse and a cute 10-week-old puppy. The video, which was produced by ad agency Anomaly, was released […]