Kopparberg is seeking to crack down on light-fingered cider drinkers with the launch of a custom security tag for its new designer glassware. The obtrusive lock wraps around the body of the pint glass and comes imprinted with the slogan ‘I know it rocks but please don’t steal it’, an attempt to reduce the number […]
Beer baths were believed to have healing and restorative powers in ancient Egypt. Taking after this belief, Austrian brewery Starkenberger Brewery built beer swimming pools that you can take a dip in to regenerate. In the centuries-old brewery castle located on the outskirts of Munich, Germany, there are seven heated beer pools that each contain […]
Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
Martini is celebrating its 150th anniversary this year and as part of the 150th anniversary celebrations this summer, the Martini Royale Terrazza will be at the Coronation Festival, taking place 11th – 14th July. This marks an historic year for both Her Majesty The Queen and the world famous Martini brand. Currently the No. 1 […]
BKWLD has launched VNTG; a unique, simplified approach to wine cellaring apps, meant to catalogue the wines you have and let you know when to drink them. It’s an app driven by data, design and a love of wine. Development Director, Aaron Nunley, and Technical Director, Justin Jewett, partnered with VNTG’s visionary and designer Ed […]
Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK. John Smith’s Extra Smooth, part of the Heineken portfolio, is the […]
Beer brand Skol, with the help of Brazilian ad agency F/Nzaca Saatchi & Saatchi, has designed multi-functional aluminum beer bottles that can be transformed into various household objects. Available in different sets, they allow design-minded customers to turn the bottles into clocks, lamps, oil and vinegar kits, candleholders and vases, after the beverage has been […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]