The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]
Over the past 30 years, Willamette Valley Vineyards Founder and native Oregonian, Jim Bernau, has been on a quest to naturally grow all of his barrel-aged Pinot noir. The 2010 vintage of the winery’s Estate Pinot Noir is the fruition of that quest. In 1961, the first winemaker to immigrate to Oregon, Richard Sommer, hired […]
The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners
Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]
Jagermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach . Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of […]
This Sunday, on the brightest night in Hollywood, as the stars stroll the red carpet, find their seats in the Dolby Theater, and accept their awards – the odds are good that they will be toasting a win with a glass of Sterling Vineyards wines. The landmark Napa winery, Sterling Vineyards was once again selected […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]
Global communications experts Porter Novelli has been named agency of record for Ole Smoky Tennessee Distillery. The agency has been charged with raising awareness for the brand among both consumers and food/beverage professionals, focusing on media relations, on- and off-premise event sponsorships and sales support. Ole Smoky is the first legal Tennessee Moonshine, and is […]