Brewgooder Crowdfunds to Fix Broken Wells in Malawi with New Festive Campaign

Brewgooder Crowdfunds to Fix Broken Wells in Malawi with New Festive Campaign

Brewgooder, one of the UK’s leading ethical beer brand, has launched its “Jingle Wells” campaign which will repair 12 wells (one for each day of Christmas), providing 4,000 people with access to clean water by January 2019. By crowdfunding through the sales of Brewgooder Clean Water Lager, sustainably sourced Christmas jumpers, T-shirts, and exclusive festive […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

 Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]

Virgin Wines Launches New Wine and Music Experience

Virgin Wines Launches New Wine and Music Experience

Virgin Wines is introducing the ultimate club for wine and music fans in collaboration with Direct Wines, the global leaders in direct-to-consumer wine partnerships. Since the 1970s, Virgin has been a major force in the music world – from their groundbreaking record label, countless sellout festivals and megastores worldwide. True to these innovative roots, Virgin Wines […]

Original Sin Cider Launches a Series of Unfiltered Single Varietal Ciders

Original Sin Cider Launches a Series of Unfiltered Single Varietal Ciders

Original Sin Hard Cider is pleased to announce the upcoming release of a series of unfiltered single varietal ciders made with freshly pressed New York apples. These ciders will allow consumers to experience the unique flavour characteristics of a range of classic apples. The first of the series – Original Sin Unfiltered McIntosh Cider – […]

Brandimage Repositions the Grand Marnier Brand

Brandimage Repositions the Grand Marnier Brand

Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of new identity and graphic style of Grand Marnier. As part of the Campari’s group strategy to premium-ise its brands, Brandimage is supporting the repositioning of Grand Marnier in the world of luxury and develops its new visual identity territory based […]

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

 Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series. According to the Asia Pacific Breweries-owned brand, these district bottles showcase artwork which is inspired by cultural elements that define each district. The public gets to vote for the district to […]

VB Calls on Aussies to Re-Create their Iconic Anthem for New 50th Anniversary Campaign

VB Calls on Aussies to Re-Create their Iconic Anthem for New 50th Anniversary Campaign

Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign. In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired. Since then, drovers, tradies and sportsmen […]

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