The craft spirit industry has seen a resurgence over the last few years according to The Telegraph and it is expected to continue growing for the next few years. Customers are becoming more discerning about their choice of beverages by gravitating towards craft spirits, as the number of small distilleries opening in the UK continues […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]
Eire Born Spirits announced the launch of Proper No. Twelve Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world’s most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company. McGregor is proud to introduce this exciting Irish whiskey to the world, launching in Ireland and the United […]
Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]
Just in time for fall and holiday entertaining, Black Infusions, LLC announces the launch of Gold Apricot, an artisanal, premium vodka infused with dried California apricots. Following in the footsteps of its San Francisco World Spirits Competition award winning Black Fig, Gold Apricot is a 100% natural, gluten-free spirit made with real fruit. The same […]
Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail. The “Absolut Porn Star Martini Townhouse” will run throughout London Cocktail Week between 3rd and 6th October in Soho. Visitors will be able to explore four floors of the Victorian property, each […]
While Apple is releasing its latest version of the iPhone, Stella Artois is touting its own connected device, but one that is decidedly analog. Titled ‘Meet The Ultimate Connected Device,’ the video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the […]
Branding and design agency Eat With Your Eyes, were approached to provide branding for Bedford based independent beer shop and tap room, Beerfly. “We set out to create a unique and memorable beer shop brand with pints of fun and wit – while also avoiding done-to-death craft beer cliches,” said the design experts on their website. […]
Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]