Gourmet marshmallow company, The Marshmallowist will be launching a new innovative flavour pairings range to coincide with their first listing with John Lewis, supporting the growing trend of natural ingredients and spicy flavours as confectionary trends for 2018. Available instore from 16th May, the latest listing cements their position as the luxury sweet treat alternative […]
A collection of 250ml canned wines from Fourth Wave Wine launches with design and strategy by drinks design agency Denomination. Fourth Wave Wine has one of Australia’s most dynamic portfolios of modern wine brands and a reputation for innovation, so Denomination ensured that the strong brand personality of its bottled ranges translated successfully to a […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,” says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by […]
With summer just weeks away, Mike’s Hard Lemonade is pushing its signature lemony malt beverage in a campaign that riffs off of internet humor. The campaign is a continuation of the brand’s ‘Drink on the Bright Side’ effort, which launched last year in a bid to appeal to males aged 25-29. The latest iteration […]
Budweiser, the Official Beer of the FIFA World Cup, unveiled its new global campaign, “Light Up the FIFA World Cup,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of […]
Absolut unveils the summer’s best-dressed party favour – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organisation, Keep America Beautiful. Painted in red, white and blue, […]
Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]
Hart & Jones have redesigned one of Sacred Spirits’ most important offers, their cardamom flavoured gin, with the new packaging being launched to the high end on-trade outlets in May 2018. Sacred Spirits are a boutique distiller who started producing a critically acclaimed range of spirits from a residential house in Highgate North London in […]