The Surrey Copper Distillery has been established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband Dr Chris Smart, former Head of Brewing Services for food and drink consultancy Campden BRI. The distillery launches with the release of the naming and brand identity developed by Nude Brand Creation. The […]
Grab your copper mugs and prepare your taste buds: San Diego-based Ballast Point, one of the nation’s leading craft breweries, introduces new Moscow Mule Ale US-wide – the brewery’s first nationally distributed cocktail-inspired beer. Moscow Mule Ale was born from Ballast Point’s R&D program and quickly became a fan favourite at the brewery’s tasting rooms. The 10 […]
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
From the team behind the sell-out BYOB bar concept, Alcotraz, comes Moonshine Saloon, a one-of-a-kind immersive cocktail bar experience which is set to transport guests from the streets of West London to the streets of the Wild West. Located on the King’s Road, Moonshine Saloon is the centre of an undercover moonshine empire, a mysterious […]
Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]
The storied House of Stella Artois debuted its Limited-Edition Stella Artois Regal Chalice in celebration of the world’s most anticipated nuptials. The Stella Artois Regal Chalice’s gilded design celebrates the transatlantic love story of an iconic pairing of European and American heritage – just like the brand itself – in anticipation of a wedding day […]
Bunnahabhain Distillery will unveil two special edition Fèis Ìle 2018 single malt bottlings at the annual Islay Festival of Music and Malt from 25 May to 2 June 2018. The Moine Oloroso Finish bottled in 2007 and the 15 Year Old Spanish Oak Finish are two very different spirits even though they were both produced […]