Innovative online wine firm Wanderlust Wine has launched a campaign to acquire customers for its monthly wine delivery club. Wanderlust Wine – a challenger to the likes of Naked Wines – searches out wines from independent producers around the world and sells them to consumers either directly online, via its wine club subscription, or to […]
Vin Vault Wines has announced the launch of their 2018 marketing campaign: Guilty of Great Taste. The campaign kicked off June 1st with the release of a full-scale, movie-style trailer, featuring their new packaging and an enigmatic cast of characters. The trailer is the first of its kind in the boxed wine category and […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
In the lead up to World Oceans Day on Friday 8th June, Corona will take to the world stage in a continued effort to raise awareness around the eight million metric tons of marine plastic pollution that’s dumped into our oceans each year. In partnership with 100 islands protected ambassador Chris Hemsworth, Corona is […]
Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black Bourbon has curated the ultimate Father’s Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) […]
Admired single malt Scotch whisky brand The Macallan, has unveiled The Macallan 72 Years Old in Lalique – The Genesis Decanter – a remarkable new limited edition whisky to celebrate the new Macallan Distillery and Visitor Experience which opened its doors on June 2, 2018. An exceptionally rare Macallan 72 Years Old single malt, The […]
A recent survey conducted on more than 500 British adults has revealed how frequently the nation enjoys a glass of gin, their favourite gin brand and preferred choice of garnish. The research, carried out ahead of World Gin Day on 9th June 2018, has found that Edinburgh Gin is the most popular choice of gin […]
Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken, the world’s leading international premium beer brand, once again become the main partner of rugby’s leading European […]
Tia Maria is partnering with Virgin Atlantic to offer its iconic Coffee Cocktails in the air this June. Designed to engage both trade and consumer audiences, the partnership will see the brand’s classic Espresso Martini and Tia & Tonic served during five Upper Class transatlantic flights. Tia & Tonic will also be available in Premium […]