Ex-Manchester United and England Captain Rio Ferdinand has resumed his Captain duties once more, this time alongside Captain Morgan and appearances from other well known UK sporting stars as part of a new integrated ad campaign. The campaign, which kick starts today in the UK, features a 30 second TV ad that sees Captain Rio […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale. With a demanding audience of craft beer lovers, the young co-founders […]
May 8th sees the launch of the new campaign from Anheuser-Busch InBev for their Beck’s brand with the claim “You make it legendary”. Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media […]
Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]
UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly”.The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly”. Matt Denham, Co-Founder at UBREW said: “Responsibly is a symbol of the revolution of craft breweries away from the […]
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category […]
Design and branding agency Nude Brand Creation scooped first place at The Dieline Awards in the Spirits category for its work on The Newmarket Gin. The London agency’s award winning packaging design will be on display at HOW Design Live, one of the largest annual gatherings of creative professionals in the world, taking place in Chicago, […]