One of Quebec’s top craft brewer Unibroue is adding a brand-new flavour to its family of seasonal ales with the launch of Éphémère Sureau (Elderberry). The new Éphémère will gradually be available as of May 1st in 12 oz. six packs and Sommelier Selection variety packs at retailers across the United States, as well as […]
Jägermeister unveils a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, coined, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials. Produced in Scotland as part of the Ian Macleod Distillers’ portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story […]
Inimitable and irrepressible, Black Death Vodka returns to the on-and off-premise across the United States in April as it ramps up in New York and New Jersey and starts with distribution on the West Coast. Launched globally in 1987, by 1995 Black Death Vodka was selling more than 120 million bottles and cans in over 60 […]
The Macallan’s sixth Masters of Photography release, part of a limited edition series which showcases the mastery and art of both photography and whisky making, was unveiled on April 13. This edition marks a change in creative direction, with the master of visual ambiguity, Steven Klein, capturing and distilling a single moment in time through […]
The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]
Jack Daniel’s are proud to expand upon their core portfolio with the launch of Jack Daniel’s Tennessee Cider. The product label and packaging were designed by branding agency Midday, who were tasked with creating a look that reflects the boldness of Jack Daniel’s whilst communicating the ease and refreshment of a premium cider. Taking inspiration […]