Heineken Appoints Publicis As Global Lead Agency For Its Heineken Brand

Heineken Appoints Publicis As Global Lead Agency For Its Heineken Brand

Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]

Subway Restaurants Announces Suzanne Greco As New President

Subway Restaurants Announces Suzanne Greco As New President

Suzanne Greco, who began her tenure with the Subway restaurant chain as a Sandwich Artist in 1973 has been named President of the company. Even before she became a Sandwich Artist, Suzanne had been part of Team Subway since the first store opened as a family business nearly 50 years ago, and brings a lifetime […]

Molson Coors Appoints New UK & Ireland Marketing Director

Molson Coors Appoints New UK & Ireland Marketing Director

Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business. In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft […]

La Maison Cointreau Names Laetitia Casta As Creative Director

La Maison Cointreau Names Laetitia Casta As Creative Director

La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]

Water Flavouring Brand Go Splash Appoints REYEZ!

Water Flavouring Brand Go Splash Appoints REYEZ!

Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]

WineTrust100 Appoints Ex-head Harrods & M&S Master of Wine

WineTrust100 Appoints Ex-head Harrods & M&S Master of Wine

WineTrust100 has announced it has appointed a further Master of Wine (MW) to strengthen it sourcing and selection capabilities. Jo Ahearne MW will be involved in selecting wines for the online retailer’s list of 100 wines – chosen for being the best examples of their type, for the price, from all over the world. She […]

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo Names Sanjeev Chadha CEO of Asian, Middle Eastern & African Markets

PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]

Ticco Foods Appoints Former Burger King Exec As Food Innovation Manager

Ticco Foods Appoints Former Burger King Exec As Food Innovation Manager

A former Burger King executive has been appointed by Ticco Foods as a food innovation and development manager. Joanne Richardson will be tasked with expanding the food service groups portfolio of products; including bakery and morning goods, speciality breads, desserts and ice cream, plus delicatessen, appetisers, savouries and main meals including cured meats, pasties, filled […]