In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and […]
Over a year ago, Daniel Cabrera, a homeless 9-year old boy, was photographed doing his homework by the light of a McDonald’s store in the Philippines. Joyce Torrefranca, a Medical Technology student, took that photo after taking a break from a night of studying. She was touched and inspired when she chanced upon the boy […]
This Christmas, Mirum Hong Kong has invited Chinese-American fashion designer Vivienne Tam, to work with Ferrero Rocher on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. […]
Director King Voon has cooked up something delicious for Indomie Real Meats in this latest film from Seven Sunday Films. Featuring some sumptuous table top photography the film is the story of the products formation as we follow ingredients coming together to form a delicious beef Rendang, and in doing so, accomplish the difficult task […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
Ogilvy K1ND recently helped KFC launch its very first WeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the […]
DigitasLBi has launched a campaign for ‘The Table by Golden Circle‘ – Shangri-La Hotels and Resorts’ new dining loyalty program. Taking a more digitally-driven and innovative approach to communications and engagement, ‘The Table’ is one of the major campaigns to launch since DigitasLBi was awarded the business earlier in 2016. ‘The Table’ provides members industry-leading […]
For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]
“SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl”. This new spot for Japanese noodle brand Nissin Chikin Ramen may be a bit of a mouthful, but it’s an explosive eyeful too. Crammed with references to recent hit Japanese ads and popping with pop culture, it’s a frenetic race through hits such as the award winning Shisheido ‘High School Girl’, the parkour-crazy viral […]
In 2015, McDonald’s rolled out an all-star cast in celebration of SG50, featuring its best-known favourites like the McSpicy burger, Spicy Nuggets, and Twister Fries. A year later, and with Singaporeans anticipating another return by the good ol’ favourites, what could McDonald’s offer to do to step out of the colossal (McSpicy-shaped) shadow of 2015? […]