DDB China has launched an amusing and mischievous campaign for China’s Tsingtao Brewery. Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down. With the bottle opening now located at what used to be the […]
With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]
Ogilvy & Mather Group Hong Kong has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong – a fresh, creative design concept which has been patented by Ogilvy. The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on […]
Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong Kong, as part of a campaign across YouTube and Facebook channels on behalf of the Wrigley’s brand, Extra. Rooted in an insight from everyday life, the four-minute online video, featuring a team of renowned Hong Kong YouTubers, Bomba, demonstrates a […]
In the midst of Hong Kong’s #OccupyCentral protests, McDonald’s Hong Kong has very recently unveiled a ‘Batman’ burger, along with ‘Squeezy Cheesy Fries’. This burger is the first of the series of Justice League meals that McDonald’s will release in the next few months. The Batman burger features a burger with two patties, a McMuffin-style […]
M&M’s, the world’s biggest chocolate brand, celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter ‘retail-tainment’ destination is the first in Asia – showcasing the strong growth of the M&M’s brand in China and throughout Asia. […]
Gordon Ramsay will be taking his London restaurants to Asia with the announcement that Bread Street Kitchen will be opening in central Hong Kong in September followed by further restaurants in the area and across the region later in the year and in 2015. Operating as a consultancy and licensing arrangement, the Gordon Ramsay Group […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. When put in the oven for two minutes, this KitKat becomes like a crispy cookie. Working with Japanese chocolatier Takagi, who recently developed KitKat’s first boutique, the company has developed the world’s first KitKat that can be baked […]
Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]