Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
If you are still searching for ideas on what to get for your significant other on Valentine’s Day, look no further. KFC in New Zealand is introducing a new fried chicken bouquet that smells and tastes absolutely better than any flower out there. The fast-food chain is only releasing a limited number of bouquets that […]
Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
V Energy Australia has launched the fourth instalment of its highly successful ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy. Directed by Finch’s Benji Wienstein, and shot on location in Miami, the new campaign is set against […]
Who better to sell DON’s significant range of meat products than the Dons who actually eat them? DON Smallgoods has re-introduced itself to Australia with a new integrated campaign from DDB Group Melbourne. DON is looking for every man, woman and child in the nation that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too). […]
KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney. The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings. Catherine Tan, chief marketing officer, KFC Australia said: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity […]