Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

 Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]

Pioneering #FoodSavvy Campaign Launched to Tackle Food Waste in East Anglia

Pioneering #FoodSavvy Campaign Launched to Tackle Food Waste in East Anglia

With the average East Anglian family wasting £810 of edible food per year, a pioneering campaign has been launched to help combat the issue of food waste in the region.  Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy, a campaign that aims to take significant steps towards cutting food waste across both counties. The initial stage will run for two […]

Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

To mark the start of Breast Cancer Awareness month, Diet Coke and its brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign. To raise awareness of the ASDA Tickled Pink initiative, Diet Coke has hidden ten limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in […]

PUR’s New Campaign By Arnold Asks ‘What Are You Drinking?’

PUR’s New Campaign By Arnold Asks ‘What Are You Drinking?’

Over the past several years, PUR has been bringing the issue of possible tap water contaminants to the forefront, with the goal of providing consumers with the education and tools they need to make informed decisions about their water. These tools show that, while contaminants are not in all users’ water, they often appear as […]

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

 Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

 Captain Morgan’s new #LiveLikeACaptain music video follows Lady Leshurr as she navigates the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking. Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because […]

Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

 Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]

HealthCare atHOME Unveils Body Part Shaped Chocolates to Raise Diabetes Awareness in India

HealthCare atHOME Unveils Body Part Shaped Chocolates to Raise Diabetes Awareness in India

HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]