B&B studio rebrands Australian soup brand La Zuppa with positioning and architecture inspired by a positive immigration narrative.

B&B studio rebrands Australian soup brand La Zuppa with positioning and architecture inspired by a positive immigration narrative.

B&B has reimagined the La Zuppa brand for Valcorp Fine Foods with a strategic repositioning and colourful identity and packaging redesign, aiming to reinvigorate the category, grow the range and increase relevancy and repeat purchase with a broader shopper base. Inspired by the founding family’s story, who arrived in Australia from Italy 100 years ago, […]

B&B studio reimagines keto brand FATT with bold branding and a brave new voice.

B&B studio reimagines keto brand FATT with bold branding and a brave new voice.

B&B studio has partnered with keto pioneers FATT on a strategic repositioning and redesign as the brand looks to build on growing category awareness and stretch its product portfolio. The rebrand builds on the FATT name – the brand’s strongest existing asset – but reimagines everything around it, introducing a new verbal and visual identity […]

B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

Aardvark is a new brand creation by B&B studio for young entrepreneur Hugo Walters, encompassing brand positioning, creative strategy, naming, brand design and packaging. A sustainable, vet approved insect-based pet food for cats and dogs, Aardvark will launch initially as a DTC brand, with a retail offer on the way. Sustainable lifestyle Aardvark exists to […]

B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction

B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction

Award-winning premium soft drinks brand, Belvoir Farm, has partnered with B&B studio on a strategic repositioning and redesign as it seeks to drive growth, deepen consumer engagement and attract a younger audience. The rebrand builds on the brand’s authentic farming roots, the first bottles of its signature elderflower cordial being handmade on the family farm […]