Diageo is set to switch-up the marketing for its Gordon’s Gin brand next year after hiring Anomaly to fit steer its advertising, which was previously handled by BBH. The account will have more of a strategic slant than its previous iteration, according to a source close the pitch with the gin brand keen to capitalise […]
It’s one of the world’s biggest spirit brands and most iconic straplines, but BBH were keen to revitalise Johnnie Walker’s “Keep Walking” for a new generation of drinkers in a rapidly changing world. A new campaign elevates the central idea of “Keep Walking” which is one of personal progress. http://www.youtube.com/watch?v=ZQAgeNM0j74 The campaign film ‘From the […]
Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad. Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy. According to Joseph Kahn, the director of the […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]