Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]
Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase. Business Challenge The craft beer category is awash with activist brands, who talk a good game but fail […]
Estrella Galicia, the Spanish heritage beer brand has launched their ‘real Spanish beer campaign’ to educate the UK market that they are authentically 100% Spanish and brewed in Galicia Spain since 1906. The Spanish beer brand has launched the campaign after consumer research found that *80% of premium beer drinkers considered authenticity important to them […]
Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work – led by integrated creative agency, John […]
Summer 2022 has been a long time coming! To celebrate the first glimmers of sunshine SEVEN BRO7HERS is launching the ‘Guava Crush’. This thick, hazy, hoppy pale ale is infused with Pink Guava fruit and packs a tropical punch – a perfect summer crush. Dancing between a hybrid of pears and strawberries, this Guava pale […]
After a competitive pitch process, strategic creative agency Southpaw will help Estrella Galicia realise their vision to be “The Most Loved Spanish Beer in the UK & Ireland” using fresh audience insights and a new brand platform.
Estrella Galicia launched in the UK and Ireland in 2012, first building credibility with Spanish restaurants at grassroots level, and then developing a distribution strategy across national retailers and pub networks. With a strong core audience secured, there was one issue preventing the brand strengthening its dominance: Spanish home market comms were somewhat lost in […]
After launching its 269m can presentation at the beginning of the year and shortly after its new Club Colombia Doble Malta, the brand decided to further expand its portfolio with a format that responds to a new moment in which Colombians are experiencing. The new Gran Club Colombia is the brand's first large format designed to impact the current situation, where homecoming and reunions are increasingly frequent.
Club Colombia And David Launch The Beer For The Come Back Reunion
Pearlfisher takes Snow Beer – China’s most iconic beer brand – on an epic new adventure.
Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA
Sydney Brewery’s exciting rebrand by Boldinc