Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’ The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced […]
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community College’s decision to launch a two-year degree program in “Brewing, Distillation and Fermentation” last year seems to make a lot of sense. The program aims to produce a ready pool of skilled workers for the rapidly growing craft beer industry—according […]
Budweiser unveiled Knitbot, a Twitter powered knitting machine, in time for the Christmas jumper season. Part of Budweiser’s campaign to advise and encourage people to appoint designated drivers over the festive season, Knitbot works by using a special chip designed to respond to hashtag mentions of #jumpers4des on Twitter. The more hashtag mentions received, the […]
EU-US trade talks should create a more level playing field by removing taxes on European brewers from which their American competitors are exempt, said panellists at the 4,500-strong Brewers of Europe’s annual Beer Serves Europe gala highlighting a sector that supports 2 million jobs. Whilst the EU sets a level playing field and the reduced […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]
Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy […]
The Munich-based traditional brewing company Paulaner has increased its sales in the CIS region by around 15% during the last three quarters. As a result, the Soviet Union’s successor states are now among Paulaner’s most dynamic export markets. Russia is still Paulaner’s most important market in the CIS region. In Moscow and St Petersburg, customers […]
London-based start-up Desk Beers has recently started a service that we feel will make Fridays even more awesome than they already are—a beer subscription service that sends craft beers from London breweries right to your work desk every Friday. Not only would you be able to discover and taste great local beer, it also seems […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]