San Miguel Offers Spur-of-the-Moment Trips to Barcelona in New Campaign

San Miguel Offers Spur-of-the-Moment Trips to Barcelona in New Campaign

San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]

A Beer You Can Spread On Toast

A Beer You Can Spread On Toast

Beer lovers, rejoice! You now can have your beer, and eat it too. A collaboration between two Italian companies from Lazio, chocolate makers Napoleone and beer brewery Alta Quota have created a beer you can spread like butter. An ingenious creation that’s a dream come true for those who love their alcohol, the spreadable beer […]

Carling Pokes Fun at Apple in New Ads

Carling Pokes Fun at Apple in New Ads

Carling is poking fun at Apple in the latest phase of its £9.6m marketing strategy to recapture the humour of its 90s ads. The brewer is rolling out print ads, created in partnership with advertising agency Creature, featuring a pint of Carling in an Apple-style docking station with the strapline “Un-upgradeable”. It then mimics literature […]

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it looks to innovation to offset ongoing declines in Western Europe. The brewer is to consult consumers and beer experts on three ideas – a range of beers containing iron, a new bottle […]

Castle Lite Beer Unveils Mind Reading Beer Machine

Imagine being able to pour beer with your mind. Well, stop imagining! Castle Lite has made it possible by introducing the world-first Extra Cold Mind Reader. Conceived and developed by digital agency Hellocomputer, this awesome machine is designed to reward you for focusing on ‘extra cold’. The machine utilises an EEG headset, which is calibrated […]

For Type Lovers: Helvetica Beer

For Type Lovers: Helvetica Beer

Russian designer Sasha Kischenko has designed a wonderful concept packaging for a Swiss beer using the popular Helvetica typeface. Called ‘Helvetica Beer’, the number on the can indicates the alcohol percentage, while the color reflects the type of beer—lager or stout. Though it’s only a concept, design blog Design Taxi have a feeling that it’ll […]

Bavaria Radler: A Drink For Cyclists We Can All Enjoy

Bavaria Radler: A Drink For Cyclists We Can All Enjoy

It seems entirely appropriate that following the end of the world’s most famous cycle race, Dutch brewer Bavaria should launch two new beers, Bavaria Radler Lemon and Bavaria Radler Grapefruit, inspired by the sport of cycling. With a long history of quenching the thirst of cyclists across Germany, these shandy-style beers are expected to be […]

New Budweiser Campaign Backed by Innovative Research on Designated Drivers

There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]

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