Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage […]
Scotland’s favourite beer makes a return to TV with Dedicated to You campaign
Tennent’s has unveiled a bold new multichannel through the line campaign to support Scotland’s on-trade while buying a pint for the nation. Launching today, ‘Dedicated to You’ will see hundreds of thousands of complimentary pints of Tennent’s Lager and Tennent’s Light gifted for people to enjoy in around 2,000 outlets as the beer brand announced […]
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity.
Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Hog Back Brewery is expanding its craft beer range with the launch of East Coast IPA, available in keg and 330ml cans. The new beer will spearhead Hogs Back’s offer for reopening pubs this summer, which also includes its popular Hog IPA, now in cans, and Hogstar lager. East Coast IPA is a balanced, naturally hazy and […]
As the pubs remain closed and Supermarket delivery slots remain like gold dust, Asahi UK has today launched Beer Pronto, a direct-to-consumer delivery service with a super-premium point of difference. From Peroni Nastro Azzuro to Asahi Super Dry, from London Pride to Meantime and Cornish Orchards, the elevated portfolio which sets AUK apart will be […]
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Simon Jones, Managing Director at Hart & Jones, explained how this project was much more than just a face lift: “Birell was ahead of its time when it launched […]
Elmwood London, the brand design consultancy, has created the design for Amstel 66, a new mid-strength, low-calorie beer, set for launch in March 2020. Amstel 66, the first low-calorie alternative from Amstel®, is carefully crafted for those looking for balance in their lives. It is 3% ABV and contains only 66 calories per bottle whilst […]
B&B studio has worked with award-winning brewers Signature Brew to redesign the brand’s whole visual identity system, from can designs, to brewery signage and merchandise. On a mission to revolutionise the quality of beer at live music venues and events, Signature Brew makes and sells music-inspired craft beers from its own taproom and music venue […]
Leeds-based branding agency Robot Food and long-standing clients, Vocation Brewery celebrate twelve limited edition designs for the Yorkshire brewery’s monthly Special Series.
This year, Vocation Brewery unveiled a distinctive new design as a part of a brand refresh by Robot Food. As well as looking at the brand’s core strategy and its articulation on and off-pack, Robot Food were asked to consider a creative approach to regular specials planned to launch throughout the year. Starting in January this year, […]
