Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
Estrella Damm, the Mediterranean beer of Barcelona, has launched its 2018 campaign and unveiled an exclusive trailer for its latest short film, starring Game of Thrones’ Peter Dinklage, entitled ‘La Vida Nuestra’ (Our Life). Set to premiere at www.estrelladamm.com on Thursday 3rd May, La Vida Nuestra features Spanish talent Álvaro Cervantes, Íngrid García-Jonsson and Marcel […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the main driver behind the launch of Corona‘s new mid-strength beer, Ligera. But you won’t see TV ads for Corona’s latest push, with the brand instead investing $4 million in media across OOH, digital and radio. Carlton & United Breweries (CUB) […]
Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector by £1bn over the next three years with the launch of its Greenpaper. Drawing from over 100 pieces of research the Greenpaper is touted as the largest piece of research ever undertaken by the beer brand as it seeks to […]
“The Challenge Rooms” takes players to the Rocky Mountains where an avalanche has hit the Coors Light Thermal Research Facility and they must find their way out. The experience costs €8 (£7) and runs from 10 April to 15 April in Dublin and 24 April to 29 April in Galway. Conor McIntyre, senior brand manager […]
Tiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of ‘Uncaged heroes’, and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause. Since 2013, Tiger Beer has championed emerging Asian talent. Now with the brand’s rallying call to ‘Uncage’ […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]