Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]

Colorado-Based Fat Tire Enlists an ‘Actual Belgian’ to Promote its Belgian White Beer

Colorado-Based Fat Tire Enlists an ‘Actual Belgian’ to Promote its Belgian White Beer

 Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]

Tomorrowland Spreads the Fuzz in New Music Video by W+K Amsterdam

Tomorrowland Spreads the Fuzz in New Music Video by W+K Amsterdam

To celebrate its exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ – a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world. At the heart […]

Coke’s Billboards Give Out Free Wrapping Paper to Christmas Shoppers

Coke’s Billboards Give Out Free Wrapping Paper to Christmas Shoppers

After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. Together with Duval Guillaume, it created billboards that dispensed wrapping paper and installed several of them in shopping malls across the country right before Christmas. Shoppers could help themselves to […]

A Vending Machine That Dispenses French Fries

A Vending Machine That Dispenses French Fries

Belgium has long claimed that its frites are the first and the best; now it is boasting a world food-vending first – a coin-operated dispenser that produces hot chips using beef fat. Although chips are already sold this way in other countries, the machine outside a supermarket in Brussels adopts the gold-standard animal dripping, as […]

New Orangina-Schweppes “P’tit Oasis” Launched in Ecolean’s Lightweight Package

Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]