Budweiser creates a groundbreaking innovation; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity. This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
BETC Paris brings out a new brand film for Schweppes, introducing a new signature. “What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected. With this new […]
evian, the number one premium global water brand, has launched its new 750 ml sport cap with the help of its newest spokesperson, tennis superstar Madison Keys. Ideal for on-the-go hydration, the bottle is perfect for the active evian drinker, whether at home, in transit, at work or on the courts. Madison, evian’s first American […]
Air France will give Montreal residents the chance to have gastronomic menus signed by Joël Robuchon delivered to their home. At the head of the Servair Culinary Studio since 2009, the world’s most starred chef will offer a gastronomic menu comprising: Starter – Osetra caviar on a surprise aniseed-infused coral gelée Main dish – Duck […]
As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature “Come as You Are.” In an outdoor campaign, created by BETC Paris, McDonald’s celebrates all fans, regardless of their origins or the team they support. The visuals, […]
Welcome to Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads. Partners for 22 years, evian and BETC Paris have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the […]
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and […]
evian Natural Spring Water announced the launch of its short film “The Amazing Baby & Me 2,” which stars pop culture icon, the amazing Spider-Man. Set in the streets of New York, NY, “The Amazing Baby & Me 2” features the comic book favorite, and a very special guest – his inner child. The campaign follows the […]
Spider-Man moseys along the streets, doing whatever a Spider-Man does, when he gets distracted by a baby version of himself in this latest teaser ad from Evian. It is only about 15 seconds into the ad that it becomes clear this is not an ad for a new blockbuster film, as the teeny doppelganger of […]