Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers. The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, […]
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]
Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Kopparberg launches ‘Outside is Ours’, a 60-second commercial created by 18 feet & rising. Directed by BlinkInk’s Noah Harris, the advert’s intriguing narrative leads with an awe-inspiring tribe of spirit kites which mesmerisingly come together across a sun-soaked valley. Drawing on nomadic and tribal imagery, the spot personifies the essence of summer – characterised […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
A collection of 250ml canned wines from Fourth Wave Wine launches with design and strategy by drinks design agency Denomination. Fourth Wave Wine has one of Australia’s most dynamic portfolios of modern wine brands and a reputation for innovation, so Denomination ensured that the strong brand personality of its bottled ranges translated successfully to a […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]
Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]
PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]