Bio-tiful Dairy, the UK’s category-leading Kefir brand, is now available in Waitrose, having secured listings with 150 stores UK-wide. Available from the 31st July in 250ml bottles, Bio-tiful Dairy will launch an exclusive Raspberry Kefir Smoothie with the upmarket retail giant, accompanying Bio-tiful Dairy’s Original Kefir and Morello Cherry Kefir Smoothie on Waitrose shelves. The […]
Carlsberg teamed up with OMD and Clear Channel to combat the heat in Singapore with their latest creative OOH campaign – Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m […]
Starbucks announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume […]
Baptiste & Bottle of The Conrad Hotel in Chicago and The Macallan have collaborated to create the ultimate Rare Journey cocktail experience that will transport guests to The Macallan Cooperage in Scotland. Launched on July 27th, the $95 cocktail explains the symbiotic relationship between scotch whisky and sherry through the senses and a virtual reality […]
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament […]
Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. […]
In July 2017, Dom Pérignon will offer to consumers in selected areas of the US, starting with Miami and New York, the ability to purchase its iconic vintages directly via the brand’s website. The sales will be made by licensed retailers, facilitated by third-party technology and delivery service Thirstie, through its independent retailer network. Dom Pérignon is thrilled to […]
Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]
Since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its US introduction into the Coca-Cola trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world. Now, through in-house innovation and extensive market […]
Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]