The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]
Jack Daniel’s are proud to expand upon their core portfolio with the launch of Jack Daniel’s Tennessee Cider. The product label and packaging were designed by branding agency Midday, who were tasked with creating a look that reflects the boldness of Jack Daniel’s whilst communicating the ease and refreshment of a premium cider. Taking inspiration […]
Spitfire Heritage Distillers has followed the runaway launch of its single estate, small batch botanical gin with a vodka close to its heart – and born in Blighty. The artisan vodka at the heart of Spitfire Heritage Gin (gin is made from vodka) is, say its owners, so sublime it couldn’t be kept under wraps. […]
Three Olives, the premium flavoured vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. The campaign launches across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new […]
Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series, which will be previewed at the elegant Teatro Manzoni theatre as part of Dixon’s exhibition at Milan Design Week in April 2017. Inspired by the rarity, craft and heritage of the luxury Scotch Whisky, the exclusive Johnnie Walker Blue Label […]
Drinks design specialist Denomination has unveiled packaging and brand identity for Fazzoletto, a new wine from Piedmont-based wine co-operative Araldica. The challenger brand from Northern Italy has a unique contemporary wine style and is made using revolutionary winemaking techniques, which needed to be reflected in the design. Denomination developed a compelling brand story around the […]
The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
Mast-Jägermeister US has named Chris Peddy as Chief Marketing Officer. Peddy will oversee Jägermeister’s bold new brand identity launch, as well as all aspects of the US marketing platforms, brand strategy and innovation, digital marketing, customer marketing and public relations. The new role will be effective immediately, where Peddy will report directly to Jeff Popkin, […]