In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer. Created by The Monkeys, ‘The Big Question’ carries on the brand’s marketing strategy, ‘Over Beer’, which continues to see success as it enters its seventh year. Challenging Australia’s beer drinking culture, […]
The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK on September 18. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around […]
Absolut launched ‘Create A Better Tomorrow, Tonight’, a new global campaign celebrating some of history’s most creative moments. The platform will continue to celebrate the brand’s commitment to the creative arts and follows their previous film Equal Love and #KissWithPride campaign. Absolut has always been a longstanding champion of creativity and since the late 80s […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee. For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs. W+K redesigned KFC’s […]
Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding. Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes […]
Hendrick’s Gin (which is itself infused with cucumber) has, for the past three months, been traveling across the United States with its eye-popping, wondrously strange cucumber slicing device with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails ever to grace a glass. Hendrick’s Ambassador Mark Stoddard proudly announces that since June, […]
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]
During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]
Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]