Throughout 2017, Pepsi is celebrating life’s “Live For Now” moments – Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every […]
Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]
SodaStream International Ltd. announced that it was the brand behind NanoDrop; a fun new April Fools’ marketing campaign featuring one of today’s most recognizable television and media personalities, Paris Hilton. The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles. The SodaStream NanoDrop campaign features humorous video […]
As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now. At least, that’s what she is in a new spot for Vita Coco. Shot on a white-sand beach at Key Biscayne, Florida, […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
BBDO and Proximity Pakistan has collaborated with PepsiCo to create a new campaign for energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for his next win by turning the entire old city in Lahore […]
The UK’s wine industry could be in line for a major boost if the cost of importing wine from the EU rockets post-Brexit, according to an expert from the University of Northampton. Drinks industry specialist, Simon Wragg, has speculated on the likely impact of the United Kingdom leaving the European Union – and it makes […]
Cambodia may be a small market, but it’s safe to say nearly all Cambodians (okay, men!) are beer lovers. And adding to the spirit of the industry, Carlsberg launched its bottles in the market earlier in 2017. Carlsberg, known globally for their premium mild beer, is certainly not unknown to Cambodians, but the challenge ahead […]
Tiger Beer, Asia’s premium lager, is taking Air-Ink, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists […]