Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move by alcohol giants into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over […]
Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]
Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]
A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]
Wine consumption has traditionally been associated, especially in mature wine markets, with food. However, in recent years recent years we have witnessed a sharp resurgence of occasional consumption linked to festivities, social gatherings and special occasions. Nowadays, consumers opt for wine as a drink of pleasure, capable of enhancing the sensorial aspects of a good […]
Edinburgh-based craft beer club, Beer52.com, delivers a different selection of beers to its members’ doors each month. To celebrate its February collaboration with Stone – voted the world’s best brewery on RateBeer – the company has created its first ever commercial. An ‘interactive’ Beer Buddy who will chit chat, play games and drink the beers […]
On the heels of the 89th Oscars Nominations Announcement, Piper-Heidsieck, the revered French Champagne house known worldwide for its red and gold label, announced its return to the red carpet as the sole Champagne to be served during the 2017 Academy Awards season. “On behalf of Piper-Heidsieck, I want to congratulate all the nominees for this […]
Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]