Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
McCann Lima signs the newly release 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore […]
V Energy Australia has launched the fourth instalment of its highly successful ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy. Directed by Finch’s Benji Wienstein, and shot on location in Miami, the new campaign is set against […]
Asian seafood restaurant and bar Sexy Fish is launching its very own Sexy Fish Lager (4.4% ABV). Brewed in partnership with leading Scottish craft brewer, Harviestoun, Sexy Fish Lager promises a sessionable sip; designed to pair with the restaurant’s seafood menu and decadent interior. Available to enjoy in 330ml bottle exclusively at Mayfair’s Sexy Fish, […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
U Beer, a new lager produced by Singha Corp, the original Thai brewery since 1933, is the latest addition to Thailand’s domestic beer market. Since December, Thailand’s local beer lovers as well as international visitors have been able to enjoy the fresh new taste of U Beer, a new brand adding to the Singha and Leo […]
The Lakes Distillery in Cumbria are bolstering their presence in the South, after relocating their Events and Business Development Executive to the capital. Poppy Fisher, who has been with the Bassenthwaite based distillery since its inception in 2014, will be taking up post as the newly formed, Business Development and Events Executive for London and […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]
Heroes Vodka, a new distilled spirit brand has pledged to donate a minimum of 20% of the profits to UK armed forces charities. Heroes Vodka is a seven times distilled, full-bodied wheat grain vodka set up by ex-military veteran, Chris Gillan, who served three tours for the UK Armed Forces before setting out on his […]
BULLDOG Gin and Gruppo Campari announced the signing of a definitive agreement under which Gruppo Campari will acquire most of the assets of BULLDOG London Dry Gin, an independently owned brand, for USD $55 million plus the assumed liabilities and working capital for approximately USD $3.4 million. The deal leaves cash-on-hand and other assets on […]