As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland. A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will […]
Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink. Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram. […]
Twickenham Fine Ales, London’s oldest micro-brewery, is launching a new range of craft beers – Old Hands – which will be available from 17 November, reflecting the growing demand from beer connoisseurs and younger adult drinkers for more unusual and experimental brews. The new range includes five exciting beer styles previously unexplored by Twickenham, including: […]
Deliveroo, the on-demand delivery service for high-quality restaurant meals, has partnered with Heineken, the UK’s leading cider and beer producer, to launch Brew House – a brand through which consumers will be able to order Heineken beer and cider directly to their doors via the Deliveroo app. The exclusive partnership, and creation of the Brew […]
The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point […]
Heineken launched the third commercial in their global marketing campaign “There’s more behind the star”, spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering on November 13 and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, […]
Starting November, Absolut, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Kicking off in NYC on November 4th, the partnership aims to infuse a new sense of social […]
As the trend in drinking less continues and the number of people taking part in campaigns like Dry January increases each year, Belvoir Fruit Farms has turned its hand to developing a new range of drinks to mimic the sensation of drinking wine but which doesn’t leave you with the sore head when you’ve over-done it. […]
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]
Raasay While We Wait single malt and Borders highland single grain whisky have both been awarded a coveted bronze medal in the Cathay Pacific Hong Kong International Wine & Spirit Competition (HKIWSC). These prestigious awards are an outstanding achievement for such young whiskies and is a great addition to R&B Distillers growing list of accolades: […]