Whybin\TBWA has launched a new campaign for Independent Liquor New Zealand’s Woodstock Black. The Woodstock Black creative is a celebration of time, championing the wrinkles, tattoos, and eclectic jewellery earned over the lives of the characters that feature in the work. Christy Peacock, ECD, Whybin\TBWA said: “These aren’t your standard pretty poster boys who spend […]
Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or […]
Following increased investment from leading beer and beverage company, Carlsberg UK, Italian beer brand, Birrificio Angelo Poretti, has experienced record sales growth, now up 150%. Poretti has become a key focal point for Carlsberg UK in the past 12 months, and recent investment has been used to launch a national sampling campaign – aiming to […]
Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]
Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza’s spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The […]
Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first vegetable water to hit the market globally. The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to […]
An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Heineken announced the launch of Heineken 3, signalling the start of the first phase of an 18-month campaign. It’s the brand’s first ever brand extension in Australia and its biggest ever marketing campaign here, and aims squarely at growing its potential customer base, particularly among women, as well as drinking occasions. The product launch is […]