This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]
Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
In August 2016, Mr. Beer unveiled 12 new craft beer kits on their website. The kits feature the 6 most popular craft beer styles in “complete” and “starter” kit versions, and are developed to give first time home-brewers a simple and satisfying first experience with the hobby. Mr. Beer boasts a long-standing tradition of quality […]
While most people spend Friday morning clock watching, waiting for the weekend to start, Absolut instead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered […]
Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]
If you want to listen to Andy Roddick as he Periscopes the U.S. Open during the tournament, Grey Goose vodka and Chase are making it happen for you. Roddick, who won the New York-based tennis championship in 2003 but has since retired, will tweet from his Twitter account with the #USOpen hashtag to push tune-in for […]
KLM and Heineken have partnered to make those long-haul flights a little more refreshing with a specially designed in-flight beer tap. The Dutch travel firm will be the first to introduce Heineken’s draught beer trolley on board, allowing passengers to enjoy the cold beverage at high altitude. The uniquely designed appliance fits a standard airline […]
Jim Beam announced the release of Jim Beam Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barrelled to create richer and woodier flavours than other whiskies. Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]
Young start up CocoPro, who produce the world’s first high protein pure coconut water, has announced a pivotal new listing with Waitrose. The listing will ensure that both mouth-watering flavours – Coconut and Coconut & Pineapple – are available nationwide for the first time in 230 stores from the end of this month. Sampling, in-store […]