Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]
Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]
Stainless steel scale provides accurate, reliable and sanitary weighing Fairbanks Scales Inc., a leader in weighing technology, highlights the benefits of its stainless steel bench scales for applications within the food and beverage industry. A wide variety of instrumentation, pillars and platforms is available, which all feature a wash down stainless steel design for easy […]
Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker. The “Sound of Smoothness” campaign: […]
Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, have just dropped their second full-length coffee-themed rap, titled ‘Who Got The Beans’. Starring the face (and musical stylings) of Jimmy’s brand, Jim Cregan, this summer anthem is a friendly challenge to encourage everyone who hears it to believe in themselves and chase their dreams. […]
With a commitment honouring those behind the brand and their unwavering passion for longstanding traditions, Jameson Irish Whiskey releases Jameson The Cooper’s Croze. A super-premium whiskey, Jameson The Cooper’s Croze is part of The Whiskey Makers Series, a range of three whiskeys, each highlighting a specific part of the whiskey making process. Curated by Ger […]
These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavour, in select markets. Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea […]
The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]