Appletiser Launches New ‘Bubbles Done Differently’ Christmas Campaign

Appletiser Launches New ‘Bubbles Done Differently’ Christmas Campaign

Coca-Cola South Pacific has launched Appletiser’s ‘Bubbles Done Differently’ brand campaign via Tongue Agency, aimed at enhancing the association between the sparkling apple soft drink and Christmas celebrations. With the festive season synonymous for celebratory ‘bubbles’, the campaign seeks to position Appletiser as the best non-alcoholic drink for the holiday period. The brand will launch […]

Nescafé Partners Facebook For Interactive Video First #GoodMorningWorld

Nescafé Partners Facebook For Interactive Video First #GoodMorningWorld

Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]

Hail To The Ale At The No/6

Hail To The Ale At The No/6

Ale specialists from some of the county’s most well known and loved breweries will come together for the first time next month at Nottingham’s No/6 Bar for a special evening of beer tasting and food pairing. Owners and brewers from Castle Rock, Magpie and Shipstone’s breweries will give talks about how each craft beer was […]

SLEEPING GIANTS: How To Revive Orangina

SLEEPING GIANTS: How To Revive Orangina

It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently launched four new multipacks, which include slim line cans and plastic bottles, in a bid to revive the struggling brand. It is just one of a number of steps the company has taken to boost sales. According to The Grocer […]

Carling Returns to TV Sponsorship with Dave Deal

Carling Returns to TV Sponsorship with Dave Deal

Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]