Smirnoff Taps Kiesza & Djemba Djemba For #WhatWeBring Product Launch

Smirnoff Taps Kiesza & Djemba Djemba For #WhatWeBring Product Launch

Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]

Nestle Coffee-mate Names New Associate to Lead Holiday Flavours Launch

Nestle Coffee-mate Names New Associate to Lead Holiday Flavours Launch

Nestlé Coffee-mate got a boost of flavour as the company announced the appointment of Joel Hubbard as an Associate on the brand’s Holiday Flavours team. Joel is charged with overseeing the launch of two new Nestlé Coffee-mate creamer seasonal flavours, including Nestlé Toll House Gingerbread and Eggnog, and contributing to marketing efforts for year-round seasonal […]

Captain Morgan Announces it’s Time to Have a ‘Blast’ – a Cannon Blast

Captain Morgan Announces it’s Time to Have a ‘Blast’ – a Cannon Blast

Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]

Buchanan’s Scotch Whisky Unveils Contemporary New Packaging

Buchanan’s Scotch Whisky Unveils Contemporary New Packaging

Buchanan’s, the award-winning Scotch whisky, introduces new packaging for three of its four blends: Buchanan’s DeLuxe, Buchanan’s Master and Buchanan’s Special Reserve. Buchanan’s Red Seal will follow in 2016. Buchanan’s is the largest premium Scotch brand in Latin America and has experienced ten-year double-digit growth in the U.S. while doubling its share over the past […]

Scotch Making Comes to Life Through Dewar’s Foray into Virtual Reality

Scotch Making Comes to Life Through Dewar’s Foray into Virtual Reality

Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]