Starbucks brought its first Starbucks Green Apron Delivery to the Empire State Building in October, a service designed specifically for a dense urban environment and one of the most requested by Starbucks customers. But customers aren’t just in office buildings – they’re at soccer games with their kids, at home with family, or gathering at […]
In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel […]
Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]
International brand design agency Design Bridge has unveiled a full range of new package designs for Appelsientje, the Netherlands’ most favourite juice drink brand. Appelsientje was launched in 1973 as the first pure juice in the ambient shelf and has a long heritage in the market, where their iconic orange juice is both a childhood […]
Treasury Wine Estates’ brand Lindeman’s is campaigning “to bring out the gentleman” in young Australian men through the launch of its new wine collection and brand campaign by J. Walter Thompson, Melbourne. Aptly named the Gentleman’s Collection by Dr. Henry John Lindeman, the campaign taps into the trend of ‘gentlemanliness’ in young Australian men. The […]
Coca-Cola has added some festive cheer to its 1.75 litre bottles in the UK with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows. Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a […]
This holiday season, viewers across America will see the familiar sight of a single palm tree decorated with colorful Christmas lights for the 25th consecutive year. The iconic Corona Extra holiday commercial, ‘O Tannenpalm,’ is the beer industry’s longest continually running TV spot and one of the longest-running holiday advertisements of all time. The 30-second […]
Stella Artois and award-winning artist John Legend debuted the first-ever duet between a musical star on earth and actual stars in the sky. “Under the Stars,” an exclusive holiday single written and performed by Legend, will be gifted to America as a part of the Stella Artois “Give Beautifully” holiday campaign. The duet pays homage […]
Beverage giants Coca-Cola is working on an ambitious plan for the Indian market — an entry into the pure dairy segment, which will pit it against Amul, Britannia and Nestle. The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. […]
MEDEA Vodka, the world’s only spirit with a customizable LED message band on the bottle, is now lighting up the aisles with its new Bluetooth technology-equipped bottles, which are hitting the shelves in new major retailers US-wide. The award-winning vodka is truly one-of-a-kind as it continues to reinvigorate the spirit world exemplifying the perfect balance […]